![]() Look at the Inglourious Basterds poster above. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising. Studios can rely on them to see their new releases regardless of its review coverage or promotional materials, since chances are fairly strong they’re already aware of it. With film studios cranking out comic book adaptations at a rapid pace, it’s the ‘true fans’ that end up last in the marketing line. Appeal – create desire with fans and non-fans alike. Since it’s hard to offer insight for this type of story using icons and simple colors, a still from the film can work wonders.Ĥ. This type of design strategy tends to work best with films that cover unrealistic, fantasy-type events, particularly those that deal with the supernatural or psychological. As a result, the curiosity created by the poster translates into on-the-spot ticket sales. ![]() The Inception poster above uses this strategy – it puts viewers in the middle of a scene from the film that can only be explained by seeing what occurs before and after it. ![]() This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.īy using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster. The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns. If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. These aren’t just commercial successes either – everything from smaller cult movies to huge blockbusters benefits from these 7 simple movie poster design elements. We’ve looked at some of the most effective film marketing materials out there – the promo posters that have been used on modern releases and older movies – and established some key elements that have contributed to their success. With so much riding on a film’s success, marketing one is a massive opportunity for creative designers. On the other hand, the second instalment of Ponniyin Selvan is slated to hit the theatres next year in April.Big movies are a huge business, as the recent success of films such as Avatar and The Dark Knight suggests.īillion-dollar revenue figures aren’t all that uncommon today in cinema, placing many major movies alongside companies such as Facebook when it comes to revenue. ![]() The single-shot film has attained notoriety from audiences and critics alike for its mind-blowing visuals and gripping storytelling. Meanwhile, talking about the Ponniyin Selvan actor, Parthiban’s cinematic masterpiece Iravin Nizhal was released on the OTT platform Amazon Prime on November 11. The entire comment section is filled with anticipatory remarks from fans, who all claim that they are “waiting.”Īlthough the tweet indicates that Parthiban might be busy shooting for his next film in the given locations mentioned in the post, the actor has not yet confirmed nor denied anything. The viral Twitter post has created a ruckus on the micro-blogging platform with fans dying to know whether Parthiban is prepping for a new project. ![]() A work to choose from springing imaginations soon….” Today Kochi, tomorrow Coimbatore, the next day Kangeyam. Subtly touching upon the tranquil location Parthiban in his tweet wrote, “Amidst the slow moving green boats, that black boat passes like days. The picturesque region is surrounded by lush greenery from all sides that is bound to tug at the heartstrings of every traveller out there. The misty ambience provides a stunning vista which is further enhanced by a black boat, rowed by an oarsman in the waters. cfZshw0AEL- Radhakrishnan Parthiban November 11, 2022 ![]()
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